The Realty Market
marketing for real estate agents
After a historic real estate crash, we're all understandably wary about investing in property. For those in the position to spend serious amounts of money on property, however, the world's great cities seem to have lost little of their luster.
With the markedly affluent buyer in mind, Knight Frank and Citi Private Bank have put together an in-depth look at the world's most attractive real estate markets. Their annual Global Wealth Report ranks the world's leading cities on several factors, including economic activity, political power (always a plus for the rich buyer), knowledge and influence (who wouldn't want more of that?) and quality of life.
The result is a composite look at the cities that will be attracting the biggest share of high-net worth individuals — 71 percent of whom, according to the Global Wealth Report's survey, say 2010 will be a good year to invest in real estate.
With that mild bit of reassurance in mind, check out the world's most valuable real estate markets below:
Awful Clubs and Soulless Condos, Together at Last
Are you one of those “young people whose true religion is music?” Marketing consultants have determined the proper place for you to live: in a gleaming, Miami Beach-style condo on West 30th street. Where music lives!
The New York Times reports that “Ohm,” one of the many indistinguishable new neon-bathed condo towers that infest the once-desolate edges of Manhattan like the tortured souls of tranny hookers past, has discovered how to draw in the high-paid young creative types it desperately needs to unload its soulless apartments on: with music! They hired some singer from East Williamsburg to play in the lobby. Instant club night! Whee.
“This is not for people in their 50s, people with kids,” [a marketing consultant for the "boutique hotel" style condo] said. “It's for young people whose true religion is music.” …
“You're not going to have elderly people, people with six kids living in the building,” [a 29 year-old building resident who moved to Ohm because it was cooler than Midtown] said. “You're going to have other young professionals looking to have a cool environment to live in.”
Now if marketing consultants can just figure out how to, say, bulldoze the Apollo Theater and build a condo tower on top of it complete with free weekend Justin Bieber concerts, edgy artistic New York will be fully revived.
Send an email to Hamilton Nolan, the author of this post, at Hamilton@gawker.com.